Wonderfully crafted goods from Detroit. I stumbled upon the natural colored leather wallet and was exposed to the other line of goods that they create which include their trademark watches. They also currently have a popup shop at the Station Coffee shop in San Francisco.
I rarely watch television but I was able to catch the logo revisions of several educational channels that underwent a more simple and iconic approach in the past year. I am a huge fan of simplifying the communication channel towards your target audience base in every possible aspect and the channels I am about to discuss exemplified that in their new logo treatments. I just wanted to give recognition to… .....Continue reading
The other night my brother and some friends sat down at a local restaurant after a baskeball game to catch up and eat some good and cheap happy hour food. In the midst of our table conversations my eyes focused on the television that was replaying the sports highlights of the day when all of a sudden that big “O” that the University of Oregon uses as their iconic logo fills the screen to preface the upcoming segment on the university’s basketball team.
Now, a lot of you may be wondering why I’m choosing to write about their new identity. Not only am I a University of Oregon alumni (class of 2005, yaw!) but I follow their sports, especially their football team, which all don their trademark “O” symbol and University of Oregon typeface. The biggest reason however are my strong opinions of the icon that surface ever since it was revealed and .....Continue reading