I rarely watch television but I was able to catch the logo revisions of several educational channels that underwent a more simple and iconic approach in the past year. I am a huge fan of simplifying the communication channel towards your target audience base in every possible aspect and the channels I am about to discuss exemplified that in their new logo treatments. I just wanted to give recognition to the following companies who have simplified their visual presence and trimmed down the visual clutter.
The transformation of the Discovery Channel’s logo was drastic as they felt it was no longer necessary to have to carry the entire word within their symbolic representation. They went from having their entire company name that consisted of 16 letters and revised it to now consist of a simple combination of the letter D and the globe. Its still effective and it looks better in the context of the show that is playing in the background on your TV set.
Already very iconic before they revised their logo, they simply removed the company name and left the standalone, bold, bright, and vibrant rectangle. This rectangle has defined National Geographic and has been the symbolic element that has been on the cover of their magazines before they event hit the web and television. Again, another move towards simplicity and another beautiful logo.
This is my favorite of the three because they not only revised their logo but also the spelling of their name. Visually, its not only simpler because its been shortened in length, but its also easier to read because of the duplicated and mirrored “y” that exists in the new name and logo. This makes the recognition for users easier to comprehend and follow when it is previewed.
Anyways, just thought I’d share a simple observation from watching the tube and seeing beautiful changes to the visual presence of companies. I thought all of these have transformed themselves successfully to adapt to a modern and minimal style that seeks to simplify its communication towards their viewers.